MarketingMadness

It’s the very LAST week in our March Marketing Madness Series! Hopefully each of these posts has been helpful in some capacity as you continue to grow your own private practice! Again, if you’re new to the blog, don’t miss the rest of the posts in this series!

This week’s theme is “Keeping Track of It All”. We’re going to focus on how to organize the day to day tasks of implementing your marketing strategy. For small business owners, (who never seem to have enough hours in the day to get everything done), this is really crucial!

To start things off, I’m going to share some really cool application that my team over at Spectrum Creative Arts uses as part of our marketing strategy. These help us not only stay organized, but also save us lots of time as well. Here they are:

1. AsanaAsana is fantastic, ESPECIALLY if you’re collaborating with a team. It allows you to divide a big project into simple, manageable tasks that can be picked up (or assigned) to specific members of your team. As soon as you or a team member completes a task, everyone is notified – which can save TONS of communication time.

On of my favorite features of Asana is the new calendar feature – you can have due dates for each task (which are sortable and color-coded) and you can switch to “calendar view” to get a visual picture of how these tasks are spread across the month. This is great if you’re using Asana to manage your marketing campaign!

2. Wunderlist - This is similar to Asana in that it’s basically a “to-do” checklist for each month. This is another one where you can ‘share’ your list with team members so you can keep track of who is accomplishing specific tasks (and when they’ve been accomplished).

3. HootsuiteIf you have multiple social media accounts, it can be a nightmare to keep track of what you’ve posted where! Hootsuite is a social media manager that lets you integrate multiple accounts onto one platform so you can immediately access everything in one place. You can also schedule posts ahead of time – which is by far one of my FAVORITE features of the program! If you go for the Pro option, you can invite team members to collaborate on your account as well as measure the progress of the posts you’ve published.

4. ZohoIf you’re in private practice, chances are you are constantly having conversations with folks/organizations who are interested in your services. Trouble is, it can be really difficult to keep track of those relationships and ensure and sometimes opportunities can fall by the wayside as a result. Entire the wonderful world of CRM’s (or Client Relationship Managers)! These are really helpful tools for organizing and tracking relationships so you know exactly where you left of with a potential customer as well as what steps you need to do next to follow up! Zoho is one example of a CRM – although there are many out there. Our favorite feature of Zoho? It’s free!!

5. InsightlyInsightly is another WAY cool application that basically manages projects, clients relationships, opportunities, and tasks. It’s basically your one-stop-shop for getting things in gear, marketing-wise. It’s a google app, so it integrates with all of your other google applications, like gmail, google calendar, etc., which is great if you are an active user of those systems! I only recently came across Insightly, so I haven’t taken full advantage of all of it’s features, but so far it’s been an amazing tool!

What about you? Do you have any favorite applications for managing your day to day marketing efforts? I would LOVE to hear about them in the comments below!

Megansig

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ID-100149411Happy first day of spring, everyone! I don’t know about you, but I am most DEFINITELY ready for it’s arrival!

In honor of the new season, I thought I would share a little song I wrote around this time last year for April’s episode of “On-the-Go Studio” (which is a podcast I co-host with Wade Richards, fellow music therapist). In the episode I share a little bit about how I incorporate this song into different music therapy sessions, so if you’re looking for ideas, I would definitely take a listen!

You can find the lyrics and chords to this song here: It’s Beginning to Look A Lot Like Spring

Here’s the recording!

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March Marketing Madness Week 3: Taking Advantage of Free

by Megan Resig

It’s week three of our March Marketing Madness series! Hopefully some of you have had the opportunity to try out a few new marketing moves along the way! If you are just now joining in, I encourage you to read the posts from the previous weeks about developing a press list, crafting a press release, and building community through […]

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March Marketing Madness: Building Community Through Social Media (Part 2)

by Megan Resig

Welcome back, friends! It’s Thursday and that means we’re back for Part 2 of the second week of our March marketing Madness series! In case you missed it – on Tuesday we started this week’s topic of Building Community Through Social Media. I gave an overview of the social media platforms we use over at […]

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March Marketing Madness Week 2: Building Community Through Social Media

by Megan Resig

Welcome back to March Marketing Madness!! We are taking the ENTIRE month of March to discuss various tips and strategies to market your creative arts practice! If you are just tuning in, last week we focused on putting together a press list and crafting a press release to generate more local buzz for your business! […]

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March Marketing Madness Week 1: Creating More Local Media Buzz – Crafting a Press Releaes

by Megan Resig

Okay – so a few days ago we talked about how to put together a press list. For those of you who are just checking into our March Marketing Madness  series, I recommend reading that post first. Now we’re going to put that list into action by learning how to craft an engaging press release (and […]

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March Marketing Madness Week 1: Creating More Local Media Buzz – Developing a Press List

by Megan Resig

This week we’re focusing on how to take advantage of your local media outlets to create some real “buzz” around your practice! One of the most effective ways to reach prospective clients in your community is to have your practice featured in the local press. I think this makes sense to most of us business […]

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Introducing: March Marketing Madness!!

by Megan Resig

Hey friends! This month I’m reaching out to all you private practice owners with a fun little project for the month! It’s………(drumroll please) MARCH MARKETING MADNESS!!

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New Episode of On-the-Go Studio Podcast + A Song for Valentine’s Day

by Megan Resig

Happy Tuesday everyone! If you haven’t heard it yet, we’ve got a BRAND NEW episode of the On-the-Go Studio podcast available for our listeners! This month, Wade and I had a blast putting together some original songs, resources, and ideas to share for February. You can listen to the episode on our website, or subscribe […]

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Top 20 Questions to Ask When Interviewing an Accountant for Your Private Practice

by Megan Resig

Ugh…Accounting….am I right, biz owners??? Luckily, here at Spectrum, we not only have a fantastic business advisor, but we also recently began working with a new accountant who is a perfect fit for our team. She is young, energetic, incredibly knowledgable, and totally *gets* what we do and what our vision is for the company. […]

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